Product framing
Turned varied listing categories into a repeatable posting, discovery, and ad-management system.
11 Classified Ads Marketplace
Wadeema
A general-purpose classifieds app where people can post, manage, and browse local listings for products, services, and announcements.
UI Inside the product
Real screens. Clear product story.01 / 02
Classified adsLocal discovery
Post + manageSelf-service listings
iOSApp Store release
01
The challenge
The complexity was real. The experience didn’t need to be.
A general classifieds product must support very different listing types while keeping posting simple, discovery relevant, and personal ad management easy to control.
02
The solution
Build clarity into the product, technology, and delivery.
I created a consistent listing model, category-led discovery, focused posting steps, and a personal control area for reviewing and managing active ads.
03 Ownership & execution
My responsibility across the product lifecycle.
Mobile experience
Turned the core use cases into clear, focused journeys with consistent interaction patterns.
Engineering delivery
Built maintainable Flutter features and coordinated the product dependencies needed for a dependable release.
Release quality
Protected usability, stability, and store readiness through focused testing and delivery checks.
04 Technical foundation
FlutterDartClassifiedsListingsProfile Management
05 The outcome