Product framing
Reduced identity setup, customization, and sharing to the smallest useful set of professional actions.
15 Digital Business Cards
Like Store
A digital business card app for creating, customizing, and sharing professional virtual identities with less networking friction.
UI Inside the product
Real screens. Clear product story.01 / 02
Digital cardsProfessional identity
Create + shareFast networking
iOSApp Store release
01
The challenge
The complexity was real. The experience didn’t need to be.
A digital card must be quick to create and share while still giving professionals enough control to present a credible, recognizable identity.
02
The solution
Build clarity into the product, technology, and delivery.
I simplified profile setup, card customization, preview, and sharing into a concise flow that keeps the professional identity visible throughout.
03 Ownership & execution
My responsibility across the product lifecycle.
Mobile experience
Turned the core use cases into clear, focused journeys with consistent interaction patterns.
Engineering delivery
Built maintainable Flutter features and coordinated the product dependencies needed for a dependable release.
Release quality
Protected usability, stability, and store readiness through focused testing and delivery checks.
04 Technical foundation
FlutterDartDigital IdentityCard SharingProfile Builder
05 The outcome