Product framing
Aligned merchant catalog management with customer discovery, ordering, and communication flows.
12 Merchant Marketplace
KshKat
A modern marketplace connecting merchants and customers through product showcases, ordering, and direct seller communication.
UI Inside the product
Real screens. Clear product story.01 / 02
Merchants + usersTwo-sided marketplace
Orders + chatDirect commerce
iOSApp Store release
01
The challenge
The complexity was real. The experience didn’t need to be.
The platform needed to serve merchant merchandising needs and customer buying needs without separating them into disconnected experiences.
02
The solution
Build clarity into the product, technology, and delivery.
I connected merchant catalogs, product discovery, ordering, and direct communication in a compact mobile flow with clear ownership at each step.
03 Ownership & execution
My responsibility across the product lifecycle.
Mobile experience
Turned the core use cases into clear, focused journeys with consistent interaction patterns.
Engineering delivery
Built maintainable Flutter features and coordinated the product dependencies needed for a dependable release.
Release quality
Protected usability, stability, and store readiness through focused testing and delivery checks.
04 Technical foundation
FlutterDartMarketplaceMerchant CatalogsDirect Chat
05 The outcome