Product framing
Defined the distinction between regular and premium company experiences across profiles, advertising, and visibility.
07 Business Advertising Platform
Business And
A company-focused advertising platform with premium tiers, enhanced ad visibility, and rich business profiles for direct audience engagement.
UI Inside the product
Real screens. Clear product story.01 / 02
Premium tiersDifferentiated visibility
Ads + profilesBusiness discovery
iOS + AndroidStore availability
01
The challenge
The complexity was real. The experience didn’t need to be.
Companies needed meaningful visibility without reducing the app to an undifferentiated ad feed. Premium benefits, regular listings, profiles, and engagement paths had to feel fair and easy to understand.
02
The solution
Build clarity into the product, technology, and delivery.
I structured the product around recognizable company identities, explicit account tiers, clear advertising surfaces, and direct paths from discovery to business engagement.
03 Ownership & execution
My responsibility across the product lifecycle.
Mobile experience
Turned the core use cases into clear, focused journeys with consistent interaction patterns.
Engineering delivery
Built maintainable Flutter features and coordinated the product dependencies needed for a dependable release.
Release quality
Protected usability, stability, and store readiness through focused testing and delivery checks.
04 Technical foundation
FlutterDartAdvertisingCompany ProfilesTiered Access
05 The outcome