Product framing
Connected location-aware stable discovery, booking states, and time-sensitive auction participation.
13 Equestrian Booking & Auctions
7RM
A specialized equestrian app for discovering stables, reserving horse rides, and participating in live auctions from one mobile experience.
UI Inside the product
Real screens. Clear product story.01 / 02
Ride bookingStable experiences
Live auctionsReal-time participation
iOSApp Store release
01
The challenge
The complexity was real. The experience didn’t need to be.
Booking a physical experience and joining a live auction have different urgency and information needs. Both needed to feel trustworthy, timely, and native to the same equestrian product.
02
The solution
Build clarity into the product, technology, and delivery.
I separated discovery, stable details, reservations, and auction participation into focused journeys while preserving shared identity, navigation, and status feedback.
03 Ownership & execution
My responsibility across the product lifecycle.
Mobile experience
Turned the core use cases into clear, focused journeys with consistent interaction patterns.
Engineering delivery
Built maintainable Flutter features and coordinated the product dependencies needed for a dependable release.
Release quality
Protected usability, stability, and store readiness through focused testing and delivery checks.
04 Technical foundation
FlutterDartBookingsLive AuctionsMaps
05 The outcome